Having been a student of the eCom elites course by Franklin Hatchett; and created my own Dropshipping business through the knowledge I obtained on this course, I feel the time is right to write an eCom elites review.
The eCom elites course is considered the best dropshipping training currently available online; and many entrepreneurs have been able to earn 4 and 5 figures month after month following the strategies laid out in the course (proof of earnings to follow later). The course has been a huge success.
Please note: the eCom elites course is increasing in price very soon. If you purchase through My Link you will get your place for Only $197 (price due to increase soon).
Firstly, who is Franklin Hatchett?
Franklin Hatchett is an online Entrepreneur, who has made over 7 figures from Dropshipping and Affiliate Marketing. He shares his knowledge and teaches people online proven business strategies so they can start their own online business or scale their existing business. So far he has created a couple of millionaires and has also receives videos and screenshots on a regular basis from his subscribers and students who are doing 6 figures a year!
Franklin has his own YouTube channel, and Blog where he regularly posts free videos and content on Dropshipping, Affiliate Marketing and other online business strategies such as Customer Acquisition, SEO and optimal Website Development.
As such, he has even created an optimized and high-converting Shopify Theme for Dropshipping stores that are hosted on the Shopify platform:
Having subscribed to both his YouTube channel and blog, where he posts regularly, it is clear that he has a lot of experience and a deep understanding of online business. Perhaps the most impressive part, is that Franklin is able to provide proof of his and his students success:
What’s more, Franklin’s prices are incredibly competitive. He isn’t try to scam you out of thousands of dollars per course. Nor does he only give you half the picture. When you compare his courses with others available online e.g. the Dropship Lifestyle, Franklin’s eCom Elites is over ten times cheaper.
Ecom Elites Review
eCom Elites is a A-Z dropshipping course; that will teach you the ins and out of dropshipping online. It will give you a firm understanding of whats involved, but will also provide you with a step by step guide to replicating a successful and proven system.
The course payments are processed through a platform known as Zaxxa. It is through this platform that you will make your payment. You can pay through PayPal or Stripe. Being able to pay through PayPal is a welcome addition, and enables you to claim your full refund within 30 days if you decided that the course was not for you.
Once you sign up, you will gain access to your account through the member portal: memberhub.io
When I signed up to the eCom elites course, I received my full login details via email within 10 minutes of making payment. I was in the Members Hub and ready to begin:
When you first sign in you will be shown the first video; which provides you with a general overview of eCom Elites and what you will be taught.
There are 8 modules in the eCom Elites course, each consisting of at least 10 videos. That’s over 80 videos of content! The Social Media Marketing module, which is based on using Facebook Ad’s, has over 30 videos of detailed content on running optimized ads.
When you think about it, you are not only getting a course that is teaching you about Drop shipping, but you’re also getting a Social Media Marketing course included for free. You see these going online for over $1000.
One of the major perks of the course is the use of Vimeo. This gives the videos great resolution and quick playing speed. You also have the ability to rewind and play back elements of the video quickly and easily. I prefer to use the 1080P quality when I work from home, and this is fantastic. However, I did try the 360P to test and it was still crisp. This would be particularly suitable for watching on the go.
Whist it is possible to view the on mobile or tablet, I would suggest that you use Desktop. This is because it is much easier to understand the content and implement straight away when following along this way. One minor issue is that because the videos are hosted on Vimeo, it is not possible to download videos for later viewing.
Now lets go through the Modules:
1) Sourcing Products
2) Setting up Shopify
3 + 4) Facebook Ads
5) Instagram Traffic
6) Organic Google Traffic
7) Email Marketing
8) Business and Sales
Module 1: Sourcing Products
Franklin begins eCom elites by teaching you how to source products most effectively. He talks you through the various platforms where you can source products cheaply, and make a significant profit margin on. But eCom Elites delves a lot deeper, and provides over 2 hours of videos on identifying winning products and niches.
Unlike most other online dropshipping courses, which only tell you to use AliExpress, this course breaks down how to use it most effectively and to your advantage; such as researching the viability of products and discovering what competitors and others are successfully selling online.
This module currently contains some bonus videos. One discusses the opportuntity and approach if you wanted to create a Print on Demand business. Another video shows a case study of one of Franklin’s Products that he has earnt over 6 figures from alone through his niche store.
Franklin concludes by providing you with a list of the best Research software available and how to use these most effectively to save you time and get you underway more quickly and easily.
Module 2: Setting Up Shopify
Now that you have a niche and a product(s) it’s time to set up your online store. This is more of a Website Development module, that teaches you the effective strategies to creating a professional online store. Unlike other dropshipping courses, eCom elites doesn’t waste time discussing how to set up plugins and other software’s like Oberlo.
Instead you’ll receive a step-by-step overview of how to set up a store that makes sales. That makes your visitors want and able to buy your products. He’ll help you eradicate any technical issues and ensure that your store is ready to sell.
Additionally, Franklin outlines the benefits of using his Ecom Turbo theme which has proven to boost sales.
The setting up Shopify module contains 14 in-depth videos outlining how to make the most of the Shopify Platform. He even helps you understand and implement Funnels – an effective and recommended strategy for obtaining repeat custom.
Module 3 & 4: Facebook Ads
These are in my opinion, the standout modules of eCom elites. This is where you really get value and really obtain the knowledge to succeed. At the end of the day it doesn’t matter if you have a store, if you cannot get your products in front of hungry buyers and interested individuals, you’ll never make it in this game.
Therefore, even if you have a Shopify or Dropshipping store, but are failing or struggling to make the income that is possible, then these modules could be the difference. So consider signing up if this is you.
This is also the largest section in the course due to its significance and importance. There’s over 30 modules and for good reason. This is the module to go over in depth, and I’d recommend watching the videos several times to fully grasp Franklin’s methods.
The first videos provide the context, so if you have used Facebook ads before these may not provide much value.
However, the rest of the content, several hours’ worth, you can with follow along and implement the ads yourself at the same time. You can literally replicate your ads with the suggestions outlined by Franklin.
The bonus videos in this module will help you understand and implement advanced targeting methods. One of which has helped Franklin earn $100k!
The FB ads module covers the basics – setting up your Ad account, but delves further into the many elements that make a successful FB marketing campaign: bidding – both automatic and manual, data mining, conversions different types of ads available, installing managing and understand your pixel, scaling successful ads and targeting – such as lookalike audiences.
Module 5: Instagram Traffic
Instagram has become an immensely popular social media platform of late, and therefore, Franklin and many other successful drop shippers are tapping into its power to drive traffic and sales to their stores.
The Instagram Traffic module teaches you the elements of a successful Instagram account – from initial setup and design, to locating and using influencers. Regarding influeners, Franklin teaches you how to find the most optimal for your niche or product, and the kinds of prices you should be paying to get your products in front of their audience.
Whilst not as long as the FB ads module, this module provides a suitable and beneficial alternative/supplement to your FB ads marketing. In my experience, it is with Instagram that you can get in front of your desirable audience a lot more quickly, without having to wait for your Facebook Pixel to optimize.
Module 6: Organic Google Traffic
Organic Traffic is the most desirable because it is… Free. That’s right, all organic traffic is, is when traffic comes to your site for free. The best ways to do this are outlined in the course, but are mainly based around being found in the search engines (SEO)
A lot of dropshipping ‘gurus’, only really teach you how to use paid ads. As organic traffic requires more work and takes longer it is often neglected. However, this is a big mistake as free traffic means your profit margins increase dramatically, and without being found in Google you are leaving a lot of sales on the table.
Franklin therefore places a suitable level of emphasis on organic traffic. Whilst he is more detailed with the paid traffic methods modules, e.g. FB Ads above you’ll still receive a lot of invaluable insights into optimizing your website for search engines which will benefit any of your websites currently (or in the future) online.
Within this module, you will learn how to buy Private Blog Network links for your store. This will quickly increase your stores presence in the search engines. This way you won’t have to wait as long as traditional link building strategies.
Module 7: Email Marketing
Building a loyal fan base and subscriber list is a fantastic strategy for obtaining repeat orders and repeat custom. You can market to these individuals as little or as often as you like with direct emails, and you do not have to pay for the privilege once you have obtained their email address.
The Email Marketing module teaches you how to setup an Email Marketing campaign through a platform known as GetResponse. It goes on to explaining how to set up autoresponders to automatically email customers – preventing you from needing to do any work. This is helping to put your business on Autopilot! Theres even a great video which outlines how to setup a an email alert when a customer leaves your site with products in their cart (cart abonnement)
From my experience dropshipping and with this course, this strategy has enabled me to increase my conversions by 40%. Many times, customers leave your site without purchasing and this simple email reminder works wonders. In this day and age its so easy to get distracted and forget to complete your order. This rectifies this with impressive results.
In this module you will gain access to 12 videos. You’ll even learn how to use discount coupons and how to understand your email marketing data and feedback from your campaigns. This will help you to become more successful and make more sales.
Module 8: Business & Sales
At the end of the day, a dropshipping store is an online business. And it should always be treated as such.
This is why Franklin Hatchett included a Business & Sales module in his eCom elites course. This is not a wishy-washy module mind you, with inspirational quotes that you often see in these kind of sections. Instead, you will learn the art of scaling your business sales quickly and using a virtual assistant to ensure your business is operating when you are taking time off from it.
This final mandatory module includes four videos and rounds of the course to ensure that you have a long term plan and vision for your business.
Module 9: Top Secret Videos
The Top Secrets module is a bonus module which includes Franklins personal strategies that he has learnt from personal experience with his dropshipping stores. He includes a number of insightful videos on how to spy on Facebook and YouTube so that you can identify what is working and what isn’t.
Beyond this, you discover hidden tricks like: using warranties, using coupons, exploding on social media and much more.
Bonuses – Weekly Additions and Updates
This is a great feature of the eCom elites course. Franklin has established two folders within your account, where he posts weekly additions to the modules and valuable information that he has learnt that week. This is a great way that the course stays current and useful if any of the platforms were to make an update or change.
At time of writing, there are also 9 videos available to heighten your knowledge on emailing successfully for increased profits (add on to the email marketing section of the course). A further noteworthy video is one that discusses making the most of the newly updated Facebook insights tool.
If all of this wasn’t enough, then the Q&A sessions top it all off. They are around one hour long and talk through the common questions and pain points that his students have or often face.
Private Facebook Mastermind Group
To ensure that you succeed with this course, Franklin has thrown in free membership to a private Facebook mastermind group. This has over 1500 members who are in a similar position to you who you can ask questions, learn from and see what is working and what is not.
How to Sign Up
Thanks for reading this eCom Elites Review.
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