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The eCommerce Scaling Secrets course by Alex Fedotoff aims to teach you how to scale your eCommerce sales and using a “Competition-Proof” Funnel Strategy. But is this any good, is the course worth the price and is it going to help you to build a profitable online business? That is the aim of this review. I’ll be providing you with an overview of the content before providing my verdict on what you should do.
The course is based around the premise and concept that you need a sales funnel, not just a store to succeed. Alex is of the opinion that this is the fundamental reason why most dropshippers fail and go out of business in under two years.
Interestingly and what comes as no real surprise, is that you are placed into Alex’s own funnel if you sign up to the free case study that he uses to promote his course. Once you sign up and provide your email address, you’ll be regularly contacted via email by Alex with promotions on the eCommerce Scaling Secrets course and how to sign up.
About Alex Fedotoff
Alex Fedotoff is an online Entrepreneur, Youtuber and Content Course Creator. He has mainly found success in the Social Media Advertising space predominately using Facebook Ads. As such he has founded the AF Agency as a brand to create content and courses around and to package and sell his courses.
He describes himself on his personal website, alexfedotoff.com as the “king of scaling Facebook Ads”. His bio then goes on to state that he knows how to convert cold traffic into repeat high paying and repeat clients – a skill that apparently not many people, and ‘gurus’ have.
Alex is mostly active on YouTube, where he produces content all around the eCommerce and dropshipping business model. His channel has just over 5,000 subscribers at time of writing and his videos typically get a couple of hundred views on average (although this is obviously a running a total).
eCommerce Scaling Secrets Review
The course follows in the example of the training, so if you want to sign up you need to join Alex’s own sales funnel.
In this way, you’ll notice that a lot of Alex’s YouTube videos direct you to his personal website which has a squeeze page to get you to provide your contact details (email address).
Doing so will provide you with a video all about Alex’s observations and predictions. He claims that traditional dropshipping, and even Amazon FBA (where you ship products and fulfill orders via Amazon), is dying and the need to use new methods of marketing like Funnels and “Funnel Scaling” is where the real money is. To Alex, its all about warming up your traffic and getting them ready to buy.
The video is not overly content rich in terms of actionable content, rather it is heavily promotional i nature with the sole aim of getting you to buy into the vision of Sales Funnels as an optimal strategy and the only working strategy for eCommerce.
The case study also includes an overview of his Facebook Ad service – whereby he discusses how he is building ads for clients on their behalf. Little can be understood about how this ad service works, but you do see roughly how Alex is making money within the eCommerce space.
Before you leave the Case Study you are invited to book a call with Alex. This is where you will likely be introduced to his personal coaching services if you decide to put in a time slot with him.
Regarding the eCommerce Scaling Secrets course price, it ranges – primarily depending on what level of access you want to purchase. If you want access to just the course you’ll find that it is cheaper than with the inclusion of any one on one coaching.
More specifically, at times I have seen the course available for as low as $297. On the top en, it has been sold for $1997. If you get the mentorship it will likely be at the top of that range and perhaps more.
Content of the Course
If you decide to sign up for the course, you’ll be getting access to five separate sections or modules. There is also a bonus or extra module which has some additional training.
Here is an overview of the modules and topics:
- Module 1: Strategy, Objectives and Business Plan
- Module 2: Store and Funnels Setup
- Module 3: Product Research and Sourcing
- Module 4: Facebook Ads
- Module 5: Order Fulfillment with Dropified
- Module 6: Bonus Training
That is the core training of the course. The bonus modules however include additional training on the following topics:
- Facebook Ads Scaling
- Facebook Ads and Sales Funnels Recommendations
- Scaling to 7 Figures
- Facebook Ads Client Domination.
As you can see the only marketing and traffic generation strategy discussed and included in the course is Facebook Ads. Whilst this can be an immensely profitable and effective marketing method to acquire customers, consider it does require upfront investment. If you do decide to sign up to the course you will need these additional funds and spare capital to actually go ahead and apply the course content. There is not any free traffic or marketing methods that you could start with (like you get in other courses).
Along these lines, there are a lot of marketing strategies excluded from the course. Alex specializes in Facebook Ads so this doesn’t come as much of a surprise. However Facebook is not the only way to obtain store traffic and customers nor should it only be.
It would have been more beneficial if Alex had included content on paid and free traffic generation methods like Instagram, Search Engine Optimization (SEO) etc.
Final Words and Verdict
eCommerce Scaling Secrets is a course that essentially teaches you how to build a store on the Shopify platform, acquire customers through Facebook Ads and then put those customers through a Sales Funnel. Whilst this can be a great marketing strategy, this is not the only way, or necessarily optimal way, of getting customers like Alex has you believe.
For a start its an immensely expensive process. With the course fee, Facebook Ads and Sales Funnel subscription costs, you’re going to need to make quite a few sales to break even and then go onto profit.
Alex Fedotoff is definitely guilty of having you believe that he has the “secrets” nobody else has and that the only way to acquire this knowledge is by paying him a pretty large fee in the course price.
The truth is – his content is nothing really revolutionary nor unique. There are a number of other comprehensive dropshipping course alternatives that you can pick up for a fraction of the price and that cover many more marketing strategies and other additional content.
While Alex does offer some coaching and mentorship along with his course; its not clear how frequently you’ll even be able to converse with him or how long such sessions will last.
Like anything in life context is everything. Alex will not be living and breathing your store or your niche so he’ll only be able to provide his outside perspective and using his own experience to help you.
When you actually consider the content, it actually appears rather limited. Where is the training on Store Optimization, Email Marketing, Instagram Ads, Google Ads, Google Shopping, Chatbots, Twitter, Free Traffic Generation, Search Engine Optimization etc?
If you’re getting into dropshipping or any online business for that matter, you need to know how to market your product or service and in as many ways as possible. Sure Facebook Ads can be massively profitable but what if the platform changes over night. What if they increase ad rates, limit advertising or install restrictions?
It therefore makes sense to equip yourself with as much content as you can get.
eCom Elites ($197-$297) provides over 175+ videos of building managing and scaling a dropshipping store. You’ll learn countless ways to acquire customers including all of those mentioned up above. It also has significantly more content and comprehensive modules on Facebook Ads, Sales Funnels and Email Marketing. So it covers everything in Alex’s course and then some.
Plus they’ll be no lengthy sales pitches, teasing Case Studies or other sales tactics used in the sign up process. Just simple quick access to all of the course content that you can access instantaneously.
The 7500+ students in the active Facebook group is also a fantastic extra and added bonus. You can learn new strategies, methods and some of the things that you should and should not do when dropshipping.
It makes sense getting eCom Elites on so many levels. Price, Content and Accessibility spring to mind.
I’m a student of eCom Elites and have been for some time now, applying the content and seeing some excellent and profitable results. If you want to take a look at the course content and inside the members area then I suggest you read my in-depth review.