Do you own, run or manage a personal or business website? Are you looking to capture email addresses from your website visitors?
If you want to cultivate a loyal following, build your email list, and completely manage all of your subscribers, then read on.
Generating more interest, getting repeat traffic, generating leads and sales are known and significant benefits of collecting email addresses.
With a list of Subscribers, you gain a unique ability to control the communication. Whether you want to notify them of a new blog post or article, introduce them to a new product or service, provide promotions, offers or information – you can.
You can also do this at a frequency that you like, when you like, and how you like.
You’ll also reduce any Marketing Costs that you would need to reach your audience in the process.
But here’s the significant benefit of building an email list – you will build loyalty, trust and brand awareness.
Did you know that over 70% of visitors will abandon your website and will never come back again? And most websites will capture less than 1 email address for every 200 visitors. That’s a lot of time, money and effort going to waste.
In this article, I would like to explain how you can collect email addresses for your website, and the best way that you can go ahead and do this.
I’ll explain the best methods, practices and techniques that you can adopt on your website, and the quickest way to set this up.
The short version of this post is this: if you really want to get the maximum amount of email addresses, and for your website (or your business) to succeed, you are going to need the very best tools. The best way is to use a Premium Software that provides you with a range of features and functionality that will enable you to grow your list, easily and effectively.
How To Capture Email Addresses
If you want to grow your email list, you are going to need a way to ask your website visitors to do so.
Your email list is your collection of email addresses. Your subscribers who want to hear more from you and want to be updated regularly.
The truth of the matter is, you cannot physically gain your website visitors email addresses without asking for them.
It follows that if you want to ask for email addresses, then you are going to need to install a software on your website that ‘asks’.
But it runs further, you are going to want a innovative software that asks your visitors at the right time, in the right way.
You see, people do not just want to give our their personal information to anyone.
So you need to ask in a way that looks professional, data compliant and trustworthy.
To accomplish those factors mentioned above, you are going to need a tool that will let you create, display and manage Emails Opt-In Forms.
This is essentially the pop-up that a website visitor can enter their email address into – they are essentially giving their permission to be contacted.
This is all assuming you have a website in place. If not, you will need to build a website first.
What Makes A Great Email Address Collection Software?
When you are looking to collect email address and introduce a new software to your website, you should look for one that is:
- Easy-to-use and has Simple yet Powerful Interface
- Provides several Opt-In Form variations that you can include on your Website
- Has a Large Variety of Templates, Styles, and Customization Options.
- Integrates effectively with all of the popular Email Marketing services
- Advanced Features like Triggering Options, whereby a Website Visitor is prompted to sign up to your Email List if they undertake a specific action (e.g. try to leave your website)
- Enables Detailed Targeting – so that you can get the Opt-In forms to load at the right time, to the right audiences, on the right devices etc.
- You can use A/B testing to identify which forms get you the most Email Addresses.
- Provides Comprehensive Dashboards and Analytics so that you can see how successful your forms are
- Where you can Create and Manage hundreds of Opt-in Forms – across several of your websites, pages, posts, all from one Central Interface.
Like you, I have been searching for the best way to capture email addresses. I’ve spent countless hours of research, review and comparison.
I’ve taken a look at some of the most widely-used and most respected tools, as well as some lesser known ones too.
This is because utilizing the right platform is so crucial.
The tool reviewed below meets all the criteria in the checklist…and more. Its a powerful technology that enables you to capture the most amount of email addresses from your website visitors, and get more leads and maximize conversions on your website.
The Best Way To Collect Email Addresses: OptinMonster
OptinMonster is an email address collection and lead generation software.
It boosts email sign ups for thousands of websites, from small independent websites to Fortune 500 companies.
OptinMonster lets you capture email addresses and build your list. It helps you:
- Set up powerful, unique and dynamic Opt-In Forms in minutes.
- Display your Forms with specific Trigger and Targeting rules
- View comprehensive Analytics and A/B test so that you can improve your Forms.
But this is just a very simple overview! So, let’s take a much deeper look to show you why this is a software you need to sign up to:
The Features and Benefits of OptinMonster
There are a lot of exclusive and innovative features of OptinMonster where it proves to be so much better than other tools available.
Here is why you need this software if you are serious about collecting Email Addresses:
1. Simply Powerful Interface
The best thing about OptinMonster is how it looks, feels, and works. The interface is very easy to use and to navigate, and you can create your opt-ins very easily. A lot more so than with some of the other tools available.
Unlike a lot of other Email Opt-In tools, OptinMonster have simplified the process completely. You do not need to click around, instead you just go through the steps using the tabs. You can see these on the left hand side:
Its just one interface that you do not need to reload.
2. Set Up Different Campaign Types and Styles
If you want to collect more email address through Opt-In Forms, you need to capture your website visitors attention. You need to be unique in your approach. OptinMonster understands this and provides several options:
- Standard Popups (Centre of screen)
- Fullscreen Filler – covering the entire page.
- Slide-in (from left or right, up or down)
- Floating bar
- Sidebar form
This is how they look:
3. Hundreds of Templates
If you do not have an eye for design, or don’t want to have to create a capturing Opt-In Form. You do not have to. There’s hundreds of pre-made Templates that you can base your form off of.
You first need to select the type of Opt-In form you want to create (standard popup, fullscreen etc) and then you will be automatically provided with the option to select a Template as the base:
From here, all you need to do is edit the text, colors, and images to say what you want. Its very easy using the simple visual editor.
This is so much easier than having to build everything from scratch.
4. Detailed Targeting Options and Rules
One of the standout features of OptinMonster, where you can really leverage and obtain more email addresses, is the Triggering and Targeting rules that you can set up.
Essentially, you are in full control of when a Opt-In Form shows. You can set it up to show: on what page of your site, after how many seconds they have been on your site, if they are accessing from a mobile, from a specific country etc.
You also have the ability to test your Targeting and Rules via A/B Testing to see what works the best.
5. Works For All Websites
OptinMonster is a cloud SaaS tool, and as such you can install it on your website, regardless of what platform you use.
If you run your Website through WordPress, you can even download a simple and effective Plugin directly onto your site. And then manage the software and your campaigns right from your WordPress Dashboard.
6. Easy to Optimize For More Sign Ups!
The A/B testing functionality enables you to improve your Opt-In rates by allowing you to test what works and what doesn’t. You essentially run two different variables alongside one another and OptinMonster will then tell you which one you should use.
It only takes a few clicks and you are able to test nearly every aspect of your forms, whether that is the Targeting or a Rule.
7. Great for all Types of Websites
Whether you are an individual with a personal blog, or a business with a store, OptinMonster was designed to cater for all needs.
It was built to collect email addresses on all of the different platforms, so regardless of the size of your site, how many visitors you get, or what you website is even offering or about, OptinMonster will work for you.
You can even set up OptinMonster on several of your websites, you are not limited to just one!
How to Capture Email Addresses with OptinMonster
Now that you know why OptinMonster is so effective, I’d like to show you how you can set up OptinMonster and to see the features that will maximize your sign ups:
Step 1: Create a New Campaign
To get started, you will need to Create a New Campaign. A “campaign” is the word that will be used to describe that specific Opt-In Form. So your options for your form are:
- A site-wide popup
- A full-screen popup on a specific post or article
Now depending on your preferences, you can set up many forms on your website. If you have different audiences that come to your site, this is particularly useful.
To start, choose your Campaign Type.
After, you then need to go ahead and Select a Campaign Template. Or you can go ahead and work from a blank canvas.
The best thing about working with Templates is that you can get a form set up in under 3 minutes, but ultimately its up to you.
After you select or design your template, give it a name and hit save.
Step 2: Edit Your Form
Now you have your Design, you then need to go through the Editor.
With this interface you will see:
- Options to Configure the Form on the Left
- Preview of your From on the Right
To change the text on the form, simply click on the live editor (on the right hand side) and edit as you wish.
Now you need to configure the Settings:
In the Opt-in Settings Tab, you can change the fonts, styles and colors for the text.
In the Display Settings tab, you have the option to edit when your Form will display. So for example, you can set the form to only show to a Visitor once every so many days. (E.g. if they come back they do not keep seeing the form again!)
With the Success Tab, you can choose what happens after a visitor enter their email address into your form. They can either be greeted with a success message or be taken to another page.
The Display Rules Tab lets you
The Display Rules tab is where OptinMonster can really deliver for you. You can decide: when your opt-in appears, what pages your opt-in appears and for what visitor your opt-in will appear for.
You can trigger your form by:
- An amount of time a visitor is on your site,
- If they try to leave your site,
- After they scroll a certain amount,
- If they are inactive,
- Based on a Geographical Time (e.g. 12:00 GMT)
Then, you can target across these options:
- After so many Visitor Pageviews
- If your visitor is from a certain location
- If arrive on a particular URL or post or page
But best of all.
You can stack your rules and triggering options and mix and match. So you could apply two things at once, and a From pops up, like:
- When a visitor is on a specific article and…
- They try to leave your site
In the Integrations Tab
The Integrations tab you can set up OptinMonster with a range of Email Marketing Services (OptinMonster actually works with the majority of all providers)
It works great with a free service like MailChimp.
Step 3: Publish Your Form to Start Collecting Emails
Now that you have finished creating your form all that is left to do is click Publish .
This makes the Form go live on your site and you will instantly start getting email addresses.
The Any Website and Campaign Embed Options lets you install your Popup on any website platform you are using; you just need to add a small bit of code. But if you are using WordPress, you can set it up nice and easily via the plugin.
How to Verify Collected Email Addresses
By now you have the systems in place to collect email addresses. But how can you confirm and ensure that the email addresses you collect are legitimate? You need a premium Email Verifier.
In my experience, Snovio provide one of the best services in this space; its incredibly simple to use and you can clean your entire list in a few minutes (even if you have thousands of emails in your list).
And if you’re wondering if this step is necessary – it is. Here is why:
Emails that are send to invalid email addresses will bounce back and notify your email address provider of this. This will ultimately lead to your account suspension you receive too many bounces. It is advised to stay in the 10-15% bounce rate threshold, but imagine how many false email addresses that you may collect if you are providing a free giveaway or free content.
Snovio is therefore a brilliant way to check every email address that you collect through OptinMonster, reduce your bounce rate and ensure you do not risk getting banned from your email marketing provider.
Major Benefits of OptinMonster
Before I conclude and you can go ahead and set up your forms to collect email addresses using OptinMonster, lets just briefly recap on why this is the software you need.
Most Comprehensive and Cost Effective Solution
OptinMonster has won a lot of accolades and Industry Awards. It is used by some of the biggest websites and biggest companies because it works and it delivers. Its one of the most complete yet affordable and cost effective solutions.
With OptinMonster, you are in complete control of your Opt-In forms, and it is incredibly simple and easy to set up and to use.
When you compare it to its nearest competitor Sumo (formally SumoMe) its considerably cheaper! Not only this but the interface and end-user functionality of OptinMonster are just far superior.
As a website looking to grow, you do not want to spend time or resources getting Email Addresses. The functionality present within the platform, enables you to “set-up” your Opt-Ins once and from there they will collect email addresses for you on Auto-Pilot
Quick and Easy to Set Up
You can set up your Campaigns very quickly and easily using the simple Editors and Builders. If you were to go with the pre-built Templates, which are brilliantly effective, you can have a high-converting email collection pop-up firing on your website in under 5 minutes!
Opportunity to Scale, Monetize Your Traffic
The reason why you want to collect email addresses in the first place; building a list offers you the opportunity to scale, increase your website visitors, and then monetize your traffic. By owning a list you can send them any information you like, at the frequency you like.
Whether this is a targeted promotion, a discount, a product, or a service; you can start to leverage your following and build trust, loyalty and brand awareness.
Who Is OptinMonster Suitable For?
OptinMonster is suitable for all website owners looking to get email addresses and expand their audience. Its great regardless if you are an individual or a business.
It is the perfect solution if you want to get set up and started quickly and cost-effectively.
There is a reason why some of the biggest websites and businesses are using OptinMonster:
Capturing Email Addresses can really transform the result of your website(s), and your business. It forms as the crucial first step in any email marketing strategy.
Through testing, exploration and research, there is not a software that is able to provide the features, functionality, design nor cost-effectiveness of OptinMonster.
If you want the best solution on the market today then I suggest you take a look right now: