If you want to get your Product on the First Page of Amazon, then you need to be aware of the Amazon SEO Best Practices and some secret tips that will boost your rankings. This article aims to do just that.
When it comes to SEO, you may typically think of your website rankings in search engines.
However, what about Amazon SEO?
As we know, Amazon is a great e-commerce platform, and your website should not be the only place on the web where you can sell your products.
On Amazon, you can have a product page, and you want this to be found by potential customers.
Amazon SEO will help your website rank top of the product search results for a relevant product or industry keywords. This ranking means a higher conversion rate.
But how does Amazon SEO work?
It’s based on A9 which is the name of Amazon’s search algorithm; it works differently from Google or Bing. A9 is designed to make selling as efficient as possible for sellers and enable them to connect with their potential customers.
There are lots of factors affecting the result page on Amazon; the key factors being relevance and performance.
These two crucial factors are the ones that influence your product page ranking. How can your product match a buyer’s search query?
Your product matches by being relevant, and keywords and targeted positioning determine this. How popular has your product been with the customer so far?
Popularity is determined by click-through rate, conversion rate, product price, sales volumes, product images, and customer reviews.
How to Get your Product on The First Page of Amazon
How can you optimize your Amazon SEO to enjoy a higher ranking?
There are a number of ways you can focus on. I will give you 7 effective tips for Amazon SEO to help you and your Amazon business.
1. Utilize Keywords
Keywords are closely related to relevance. As such, it is essential for you to utilize and optimize them regularly.
If you already have keyword listings you do need to update them. If you don’t have keywords already you need to identify some to use for products.
To find keywords, you can go to the Amazon Seller Central Keyword’s Tab to identify them. It’s best to use high volume keywords for your products.
Remember to search as many relevant keywords as possible which could potentially match the search queries of the customer. If you don’t do this you may put your Amazon business at risk of failure.
To enlarge your keyword lists, you can also research your competitor’s keywords. Your competitors are a good place to start researching keywords when you are listing new products.
Look at the keywords your rivals use as a basis and then make a goal to grow and tweak the list. This practice also is a good way to get to know your competitor.
It’s a smart choice to test your niche keywords. As we know, some keywords have strong competition, and if you use them, you will not have a good chance of a good Amazon ranking.
Remember to test your niche keywords, and check their competition status. Also, do not neglect negative keywords. Using negative keywords ensures your products will target the right customers accurately. Accuracy increases your website traffic and conversion rate.
Last but not least, remember to place the right keywords. The Amazon search engine will only list your item if it contains the entire search query that the buyer uses.
As such, you need to place your keywords in different parts of your product listing page to ensure a higher click-through rate. Place it in your product title, descriptions, bullet points, brand, etc.
2. Optimize Product Title
First and foremost, you have to optimize your Amazon product title.
It is a must to boost the visibility and rankings of your product. Product titles are limited to 100 words. Short as it is, you have to pay special attention to it if you want to increase your Amazon ranking and boost sales.
Make sure that you incorporate all relevant elements of the product in your title, including your brand, product feature, material, quantity, size, and color, etc.
Make it clear for shoppers. These guidelines should be a rule of thumb for how sellers create their product titles. An optimized product title is the key ranking factor on Amazon.
The engine will target customers by keywords and, as a result, you have to remember to use product keywords. Insert the keywords most relevant to your product in the title but make sure the flow is natural. Mostly 2 -3 keywords are best in the product title.
All this helps to ensure your product title is enticing to customers and has a top ranking too.
3. Improve Product Description
Besides your product’s title, the product’s description is another important factor.
The product category on Amazon is dictated by indexing your product’s description. The category and description also impacts on the visibility of your listed items.
Additionally, a well-written product description with a strong call-to-action will greatly impact your conversion rate. Improving product descriptions means that you can optimize descriptions with keywords.
Remember to be vivid, add human elements to your description and show the benefits of your products. To write a good product description, keep your sentences short and clear with subheadings.
You can include the main features, usage tips, or suggested uses for the product. Make a strong call to action and motivate the buyer’s interests. A well thought out product description will ultimately increase your sales.
4. Optimize the Bullet Point
A bullet point section is offered by Amazon to highlight the important aspects of your product.
It is a great space to demonstrate your product’s distinctive features or functions. This section has a limit of 1000 words which gives you a great opportunity. If you find it difficult to describe your product, put yourself into the buyer’s shoes, and ask yourself what customers want to know about your product.
Why would they want to buy it? Before they add an item to their cart, buyers often skim over product details to check if your item is what they want. Knowing this you need to put the most important points at the top of the bullet point list.
Explain the product’s warranties or guarantees, product features, and the size and raw material of the product, etc. Try to make it short, concise, and scannable. For this part, you can also visit your competitor’s product page to find possible negative feedback from their customer. It will give you a good idea of what shoppers look for in similar products.
Given the space, you can use many long-tail keywords here to present the product. Make sure your keywords are naturally inserted, and your bullet points are enticing enough for shoppers to make a purchase decision.
5. Optimize the Product Price
Be it on Amazon or in the brick-and-mortar shops, the power of price plays an important role in customers’ buying decisions.
How much you charge for your product will significantly impact your Amazon conversion rate and your sales. If you set a competitive price for your products compared to other sites selling the identical or similar item, your conversion rate will be positively affected.
If you charge too much compared to similar products, your sales will be heavily impacted, and the Amazon algorithm will lower your ranking on the Amazon search results.
As such, you have to set a competitive price in the Amazon market place. Set your price accordingly and be competitive.
For example, you can offer discounts or other promotional activities which price your items a little lower than your competitor. You can bundle your item and price it reasonably for a high conversion rate.
Always try to match your competitors’ price or offer a lower price to stay competitive on Amazon market.
For example, don’t try to sell a product for $700 if your competitors price a similar item at $100. Consumers will buy the item that costs them less, and your product listings will not rank at such a high price.
Pricing is one of the factors that determines if you can win the Amazon Buy Box. Keep all this in mind when making a pricing strategy for your items selling on Amazon.
6. Perfect Product Images
When you are shopping online, you are lured by items with great pictures, and it’s the same for Amazon shoppers.
Beautiful pictures naturally draw people. In the Amazon e-commerce world, there is a saying that goes “a picture says a thousand words.” This exactly describes the importance of high-quality images for Amazon sales.
When it comes to product pictures, both the size and quality are critical factors.
To perfect product images, you have to follow the Amazon image rules.
Amazon’s zoom feature allows buyers to zoom in on images to look at particular product details. For sellers to get the greatest benefit from this feature, sellers need to use high definition, high-resolution images of their product. To enable zoom, images need a resolution of 1000 pixels in width or height.
Usually, high-quality images will generate a higher conversion rate. Make your pictures against a white background. Each product is allowed nine images which gives you the option to upload a wide variety of images to present your product from different angles, show special designs, distinctive benefits or uses, etc.
For instance, you can take one lifestyle picture to demonstrate how your item fits into his or her lifestyle. Perfect your main product image and make it appealing to customers.
Consider delivering product information by graphic too. For instance, infographic images can be used to show more details about your item. Graphics can also show the difference between your item and other similar product.
7. Manage Customer Reviews
Customer reviews are an integral part of Amazon SEO.
Most online shoppers trust buyers’ feedback about their purchasing experience. They are the testimonials for your sales performance, and they factor into the Amazon algorithm.
Usually, the product that ranks at the top for a broader keyword will have more reviews than those lower down.
You will find that the number of customer reviews greatly affect your click-through rate, which will impact your sales, the possibility of winning the Amazon Buy Box, and your website ranking.
There are different measures for you to increase your customer reviews. For instance, you can initiate a post-purchase email to request buyers leave their comments about their purchasing experience.
The Amazon platform has issued various punishment measures to safeguard the integrity of the customer review community. Remember to avoid Amazon bans.
Good customer reviews will positively affect your product rankings whereas negative reviews will scare potential customers away. How can you manage negative feedback?
First and foremost, you have to analyze if it is true, and then adopt possible remedies for the buyer. You can offer a refund for defective or broken items, or you can send a new one. If you find the shopper has misused the item, you need to advise the customer on the correct usage.
All these measures demonstrate your serious attitude to consider the customers’ interest. This service will encourage customers to buy from your shop and reinforce your brand image for them.
Remember to manage customer reviews appropriately to reverse the unfavorable situation.
By this point, you must have a clear understanding of the definition of Amazon SEO.
Effective Amazon SEO comes down to knowing what Amazon’s algorithm wants from sellers to increase the conversion rate, which will ultimately satisfy customers.
There are numerous ways to optimize your listings, but they all relate to relevance and performance. We hope you can incorporate the above tips when you start to optimize your product listings on Amazon.A