So you have a Shopify Store (or are about to create one) and you are now looking for a high converting premium theme that will boost your sales.
You’ve undertaken your research and you’ve identified two themes that are of particular interest and that you are thinking of investing in: Shopify Booster or Shoptimized.
But now you’re wondering what is a better theme? What theme will bring me lower visitor bounce rates, will help me achieve more Add To Carts (ATCs) but most importantly bring me more conversions and profit.
You may be considering what theme comes best equipped – what has the best functionality (applications), what comes at the best price and lastly, will look most professional for your store and for your brand.
I will help you to identify the theme you need if you read on…
How can I be so sure…. I understand these thoughts exactly because I was once in this very position for my own personal store.
I struggled to make the sales that I thought were since possible, because I was relying on a failing free theme that did not help convert my customers over to visitors.
I decided to research the market extensively. In the end, I decided that I just couldn’t choose between them based on their website alone, and have put in countless hours to review fellow Shopify Stores owners experience with these themes.
Beyond this, during my time running my Shopify Store, I’ve purchased a number of premium themes including both Shopify Booster and Shoptimized.
I have put them to the test comparing everything I possibly could to reach the conclusion I will shortly present below. I have monitored the results from each one – including store conversion rates, page speed load times, bounce rates and many more.
Here’s the results of changing theme….
Current Store Earnings:
*please note: I will refer to my store as “my store” in this article and have removed the product from the screenshot above to protect my niche.
Shopify Booster vs Shoptimized
Before I dive deeper into the comparisons, lets first take a look at the different themes and their functionalities to understand what you are getting by signing up.
Shopify Booster is a Shopify Theme that has marketing tools built in; helping you to drive more sales without having to pay monthly recurring app fees.
Its a quick to setup theme, and you can get started with the theme in one click (activating the theme in your Shopify dashboard). The major perk of the theme is that absolutely no coding experience is required, as this is all handled and pre-built into the back-end of the themes files.
Once you’ve installed the Shopify Booster theme, a number of intuitive apps become instantly available. These apps (listed below) will fire automatically and you can see that app in use on the screenshot below:
- Countdown Timer
- Scarcity Stock Countdown Notification
- Currency Converter (so visitors will see their local currency depending on where they are based)
- Scarcity Stock Countdown Bar
- Number of current visitors looking at the product counter to increase scarcity
- Estimated delivery time notification
- Secure payment security badges
- Ability to show/hide more product details (increase curiosity) with a read more button
- Product zoom functionality
- Buy it now button takes customer directly to cart/checkout
- Buy It Now Button Shakes to draw attention to it
- Increased Menu Navigation Functionalities
- Visual Promotion header bar
- Increase in search functionalities
Now I must turn to Shoptimized and take a look at this themes features. Shoptimized also has marketing tools built in and can be easily installed, but unlike Shopify Booster, Shoptimized was built for a different purpose in mind…. mobile.
The theory is, that the majority of your customers are going to be using their mobile device to access your store. As such, if your site is more mobile friendly it will be easier to convert them.
The problem with a lot of themes is – that whilst they can look terrific on desktops, they can look/work completely different on mobile devices. Now this can be a major issue, or it can harmless – it depends entirely on your audience and the devices that they are using when visiting your store.
For the most part, it pays you to have a theme that works well on both, because you do not know or can completely direct traffic from just one or the other (this should lead to an increase in sales).
Due to the mobile-responsive nature of the theme, Shoptimized is also widely regarded for its page speed load times which is crucial to getting your visitors over the line.
But beyond just how it looks and how it loads, Shoptimized was also designed to persuade visitors to purchase from you. Similarly to Shopify Booster, there are an array of conversion boosting apps pre-built into the theme.
- Countdown/Scarcity Timers
- Currency Switchers
- Shipping Time Estimator
- Email & Exit Pop Ups
- Sales Notifications & Coupon Offers
- Marketing Integrations – with tools like Google Adwords, Google Search Console and Bing.
- Risk & Value Badges
- Video Embedding
- Free Shipping Bar
- Upsells and Cross Sell Pop-up Functionality
- Cart Page Urgency & Skip the Cart Functionality
- Product Badging – enabling you to add badges on top of product images
- Site Search Auto-Complete
- Volume Purchase Social-Proof
As stated earlier in this article, I’ve purchased both of these themes and have benefited from their apps.
I’d like to first start by saying both themes are better than all of the free themes available on the standard Shopify Store.
Both the Shopify Booster Theme and Shoptimized Theme have been designed from the the science of customer behavior and persuasion. Whilst many of the apps they include overlap, this is because they provide Social Proof, Scarcity and Authority – three distinctive phenomena that will ensure your visitors become customers.
With the Shopify Booster Theme
I signed up to Shopify Booster Theme first purely based on the fact that it was the first premium Shopify theme I discovered that came with mostly positive reviews.
Whilst I was impressed with the ability easily download and install the theme, I found that it took quite a while to set up all of the apps, and there was little documentation and support to help us during this process. There were a number of times I needed assistance but I couldn’t obtain the help I required when I really needed it. This was disappointing and caused a lot frustration at times when I required a quick resolve.
Whilst I did like the design and range of features that come with the theme, I didn’t particularly like the green colour theme that comes as standard.
This wasn’t really relevant to our niche, nor did it really help our product and brand image that well.
In the time that I had the Shopify Booster Theme active on my store, I was able to increase our conversions on our store.
I also know that this was due to the apps on the store because it was the only changing variable at the time – (I continued with the same paid marketing strategies with the same campaigns).
This has led me to believe that the conversion boosting apps work very well, and that they can quickly increase and boost sales when deployed on your store.
Overall I was fairly satisfied with the Shopify Booster Theme, but felt that it had limitation in terms of design and as such wanted to seek an alternative…
I then purchased Shoptimized because I wanted to make our store more mobile-friendly and more optimized for mobile devices.
Being mobile friendly is incredibly important.
Through my stores stats I was able to identify that around 60% of my customers visited my store on their mobile devices. As such, it made a lot of sense to switch to the most mobile friendly theme I could find..
I did notice that our store looked and felt better when accessed on mobile.
This is not to say that the Shopify Booster theme is inherently non-mobile-friendly, but I wanted to ensure that our visitors had the best experience available. Now this many not be an issue if you are directing desktop traffic from Facebook, but its worth your consideration if your conversion rates are low or if you are struggling to identify why you are getting abandoned Add To Carts etc.
Similarly to Shopify Booster, we found that despite having 7 days a week support, Shoptimized could not really offer the support I needed nor provide any real documentation for setting the theme up. Instead, they tried to push us down their paid channels of setting this up for us.
If you are relatively new to Shopify or just want to outsource the work – Shoptimized can install and configure your Shoptimized Theme for you. The main problem is however, this is a very expensive service and should not really be required when you are paying for a theme.
Beyond this, they can set up your store for you if you are new to dropshipping, and install the theme at the same time (the licence fee is included in the price of store setup). Likewise, we found the prices a bit much.
Enter eCom Turbo
Due to the downsides of the Shopify Booster and Shoptimized themes, and the number of issues and the frustration that I have faced, I decided to invest further and purchase eCom Turbo.
One of the principal things I like with eCom Turbo, is that it has not been designed by just a web design consultant or developer, but instead a dropshipper in the field who has made millions from Shopify and understands its limitations and weaknesses.
Regarding my store interface,with eCom Turbo you can fully customize and design your homepage to fit your store/brand/niche.
Having the ability to change the layout and every single color is incredibly important for your brand identity. More importantly, the colors play a crucial part in drawing your visitors eyes to the right places – such as the add to cart/checkout buttons which is ultimately what you want your visitors to do.
Secondly, despite the Shoptimized promise to increase the product and page loading times, I didn’t really see that much of a difference when it was installed and even a standard free theme.
The thing with store loading is that even a few seconds difference will have a major effect on your sales. Studies show that store with a loading time of 3 seconds or more can lose up to 40% of there sales.
With eCom Turbo I’ve noticed and confirmed via Pingdom, an impressive increase in the speed of my site. This has in turn benefited us in the search engines and improved my product page SERPs (Search Engine Ranking Positions). I’ve managed to start ranking on the first page for my selected target keywords since installing eCom Turbo (positions in which I hadnt obtained during our time with the other themes).
Moreover, where eCom Turbo really trumps Shopify Booster and Shoptimized, is that you gain instant access to a membership portal and Private Facebook Group, hours worth of video showing you EXACTLY how to set up the theme, and free training and support for life. I’ve gained so many valuable insights and useful tips and tricks form dropshippers in the private forum and I’ve also managed to get some of our sites coding rectified via the support desk.
Since installing eCom Turbo, my conversion rate has jumped 32% and I am making more sales.
This is up 18 and 12% respectively from the Shopify Booster Theme and Shoptimized!
Lastly, eCom Turbo provides every single app of the Shopify Booster Theme and Shoptimized, but its also incredibly cheaper.
The most expensive eCom Turbo plan costs just $147 (one off payment) and that covers you for:
The equivalent plan with Shopify Booster Theme costs you $597, but you can only install the theme on 5 sites and get a years worth of support.
Similarly, the equivalent plan with Shoptimized also costs you $597, and this only includes a maximum of 10 sites and a year of support!
Considering my store is more successful now with eCom Turbo, than it was with the Booster Theme or the Shoptimized theme, and its considerably cheaper, it really is a no brainer.
Only the best, most effective conversion apps and features are included in eCom Turbo. This keeps the site looking minimalist, fresh and clean unlike Shoptimized which can be a bit overwhelming and ‘clunky’.
Here’s are just some of the of apps that you get instantly built-into eCom Turbo:
- Fully Customizable Cash Boosting Upsells
- Built In Scarcity Timers
- Cash Boosting Upsells
- Custom Clean Footer
- Super Clean Call to Actions
- Urgency Sales Tickers
- Instagram Integration Functioanlity
- Trust Badges
- Profit Boosting Cart Buttons
- Fully Customizable Homepage/Product Pages
|Theme Name||Home Page/Product Page Customizable?||Mobile Friendly?||24/7 Customer Support?||One Time Fee?||Price||Rating|
Whilst this is a review of Shopify Booster and Shoptimized, I feel that having tried and tested all three themes in my time running our Shopify Store, it would only be fair to recommend the one that has been most useful and valuable to me.
If I was in your position then I would get for eCom Turbo.
However, if I had to pick between Shopify Booster and Shoptimized, I would have to suggest you purchase Shopify Booster .
There are several reasons why I believe eCom Turbo is the superior choice, namely:
- Price (considerably cheaper)
- No installation limitations
- Clean & Minimalist
- More marketing apps and physiological conversion tools are included,
- It load and displays brilliantly on both desktop and mobile
- Under 3 seconds page speed load times.
- Ability to fully customize store/product pages, add custom colours etc.
- Fantastic support, training – lifelong
Plus this theme comes with a 14 day risk free money guarantee on any of the different level of plans available – this enabled me to get started with minimal risk.
If you are looking for a great premium Shopify Theme that will help to increase your conversions from a simple 10 minute download, install and setup, then I would suggest you take a look at eCom Turbo by Franklin Hatchett.