Are you looking for a Shopify Booster vs Shoptimized comparison? Do you want know what will be the best theme for your Store? Then this in-depth Case Study will help you decide.
This article is for you if you have a Shopify Store (or are about to create one).
It will also help if you are now looking for a high converting premium theme and are looking to boost your sales.
I imagine that if you are here, there are two themes that you have found in your search and are particularly interested in: Shopify Booster and Shoptimized.
But know you are wondering which theme to invest in and which one is best for you.
You may be considering:
- Which theme provides the best functionality?
- What do other Shopify store owners prefer?
- On what theme is easiest to work with,
But most importantly, which theme will ensure that you improve your conversion rate and increase your sales.
You may even be considering if either theme is worth the price. Lastly, what will look best for your store and for your brand.
I will cover all these questions and help you to identify the theme for you.
I know how you feel…. I was once in this very position for my own personal store and faced a dilemma.
I was struggling to make sales. But with a change of theme I have been able to turn that around. Initially, my low conversion rates were the result of relying on a free theme that did not help convert my visitors into customers. I realized that I needed to invest in a premium theme.
I decided to research the market extensively. In the end, I decided that I just couldn’t choose between Shopify Booster or Shoptimized based on their website alone. I decided to put in the time to test, research and review. I’ve also factored in other case studies of other Shopify Stores owners who have or continue to work with one of these themes.
Beyond this, in my quest to create a truly profitable Shopify Store, I’ve purchased a number of premium themes by reinvesting my profits. This includes both Shopify Booster and Shoptimized.
Since installing them, I have put both to the test. I have compared everything I possibly can to reach the conclusion I will shortly present below. I have monitored the results from each one. This includes comparing store conversion rates, page speed load times, bounce rates, abandoned carts rates, mailing list sign ups and much more.
Comparing the Themes
Before I dive deeper into the comparisons, lets first take a look at the different themes and their functionalities to understand what you are getting when you purchase them.
Shopify Booster is a Shopify Theme that has many marketing tools built in. These tools are designed to help you to drive more sales and avoid having to pay monthly recurring app fees from the Shopify app store.
Its a quick to setup theme, and once you download and upload the theme to your store, you can get started with one click (activating the theme in your Shopify dashboard). All the features and functionality will be uploaded along with the theme functionality.
Therefore, you will not require any coding knowledge or experience.
Once you’ve installed the Shopify Booster theme, a number of intuitive apps become instantly available. These apps (listed below) will fire automatically and you can see that app in use on the screenshot below:
- Countdown Timer
- Scarcity Stock Countdown Notification
- Currency Converter (so visitors will see their local currency depending on where they are based)
- Scarcity Stock Countdown Bar
- Number of current visitors looking at the product counter to increase scarcity
- Estimated delivery time notification
- Secure payment security badges
- Ability to show/hide more product details (increase curiosity) with a read more button
- Product zoom functionality
- Buy it now button takes customer directly to cart/checkout
- Buy It Now Button Shakes to draw attention to it
- Increased Menu Navigation Functionalities
- Visual Promotion header bar
- Increase in search functionalities
Now when it comes to Shoptimized, Mobile Friendliness was the main purpose behind the theme. The idea is to make your store loaf better on mobile devices. Like Shopify Booster, it also comes with some marketing tools that are also installed as part of the theme.
The theory is, that the majority of your customers are going to be using their mobile device to access your store. As such, if your site is more mobile friendly and easier ti navigate and work with, it will be easier to convert yiur visitors.
The problem with a lot of free themes is – that whilst they can look terrific on desktops, they can look/work completely different on mobile devices. Now this can be a major issue, or it can be completely harmless – it depends entirely on your audience and the devices that they are using when visiting your store.
For the most part, it pays you to have a theme that works well on both, because you do not know or can completely direct traffic from just one or the other (this should lead to an increase in sales).
However, if you are using Facebook Ads to generate traffic, you have the ability to and may want to exclude mobile users altogether.
But beyond just how it looks and how it loads, Shoptimized aims to persuade visitors to purchase from you. Similarly to Shopify Booster, there are a number of conversion boosting apps pre-built into the theme.
- Countdown/Scarcity Timers
- Currency Switchers
- Shipping Time Estimator
- Email & Exit Pop Ups
- Sales Notifications & Coupon Offers
- Marketing Integrations – with tools like Google Adwords, Google Search Console and Bing.
- Risk & Value Badges
- Video Embedding
- Free Shipping Bar
- Upsells and Cross Sell Pop-up Functionality
- Cart Page Urgency & Skip the Cart Functionality
- Product Badging – enabling you to add badges on top of product images
- Site Search Auto-Complete
- Volume Purchase Social-Proof
As stated earlier in this article, I’ve purchased both Shopify Booster and Shoptimized. I benefited during their time installed, primarily due to the apps.
I’ve actually documented my full research on the best converting themes in another post. If you are looking for a theme that converts and that will deliver you the best results then I suggest you read this: Best Converting Shopify Themes for 2018 (BOOST Your Sales).
I’d like to first start by saying that both themes are better than all of the free themes available on Shopify.
The Shopify Booster Theme and Shoptimized Theme are definitely an upgrade as they factor in the science of customer behavior and persuasion. Whilst many of the apps they include overlap, this is because they provide Social Proof, Scarcity and Authority – three distinctive phenomena that help to persuade your visitors become customers.
Results With the Shopify Booster Theme
I signed up to the Shopify Booster Theme first having read mostly positive reviews and because it is cheaper in price. It was also the first theme I had come across, long before I even discovered Shoptimized.
I was impressed with the ability to easily download and install the theme, but where I saw the most benefit was in the the apps that came included.
Whilst I liked the initial look and feel of my store, I found that it was most optimal for stores with only one or two products. It is best equipped for stores that only want to showcase a couple of products at a time and want to really drive sales to those items.
Where I felt that the theme was quite limited was in their customer support. There were a number of times I needed assistance but I couldn’t obtain the help I required as quickly as I needed it. This was disappointing and caused a lot frustration at times, especially when you have a live store with visitors!
In the time that I had the Shopify Booster Theme active on my store, I was able to increase my conversions my store by around 15%. (confirmed via Analytics).
I also know that this was due to the intro of the theme on my store because it was the only changing variable at the time – (I continued with the same paid marketing strategies with the same campaigns).
This has led me to believe that the conversion boosting apps work very well, and that they can increase and boost sales when deployed on your store.
Overall I was satisfied with the Shopify Booster Theme, but with an ever expanding product list I wanted to seek an alternative that could best showcase my inventory..
Results With Shoptimized
I then purchased Shoptimized because I wanted to be able to showcase my products further. I also wanted to make the store more mobile-friendly and more optimized for mobile devices because being mobile friendly is incredibly important.
Through my Shopify Analytics, I was able to identify that around 60% of my customers visited my store from their mobile devices. As such, it made a lot of sense to switch to the most mobile friendly theme I could find.
I did notice that our store looked slightly better when accessed on mobile, but it was not worth the extra investment.
The thing with Shoptimized and a mobile-friendly store. Its usually not an issue because you can direct just desktop traffic from Facebook.
The of the major disappointments of Shoptimized was that despite having 7 days a week support advertised, the team at Shoptimized did not provide much support – even for basic asks.
They also failed to provide any real documentation for working with and optimizing the theme. Instead, they tried to make me pay for add-ons, and support.
If you have the money to spend and want to outsource the work – Shoptimized can install and configure your Shoptimized Theme for you. The main problem is however, this is a very expensive service and should not really be required when you are paying for a theme in the first place.
Enter eCom Turbo
I began to research further due to the inherent problems with both Shopify Booster and Shoptimized. The main factors in this decision was the lack of customization and the inability to acquire the support required to get the themes working optimally. I also was not seeing that much of a difference in terms of sales.
I decided to invest further and purchase eCom Turbo following more research and having heard a lot of positive reviews and success stories.
One of the principal things I like with eCom Turbo, is that it has not been designed by just a web design consultant or developer, but instead a eCommerce pro in the field who has made millions from Shopify and understands its limitations and weaknesses. He also provides detailed proof of his success
Regarding my store interface, I could fully customize and design my homepage with eCom Turbo. This enabled me to really create a professional looking and consistent store. It was also very easy to do so and could be done with minimal clicks.
Having the ability to change the layout and every single color is incredibly important for your brand identity. More importantly, the colors play a crucial part in drawing your visitors eyes to the right places – such as the add to cart/checkout buttons which is ultimately what you want your visitors to do.
I didn’t see any difference in page loading times when the Shoptimized theme was installed. This is comparing even with a standard free theme. However this was the complete opposite was experienced with eCom Turbo. I noticed an instant improvement.
The thing with store loading is that even a few seconds difference will have a major effect on your sales. Studies show that store with a loading time of 3 seconds or more can lose up to 40% of there sales.
With eCom Turbo I’ve noticed and confirmed via Pingdom (free page speed analysis service), an impressive increase in the speed of my site. This has in turn benefited my store in the search engines and improved my product page SERPs (Search Engine Ranking Positions).
I’ve managed to start ranking on the first page for my selected target keywords since installing eCom Turbo (positions in which I hadn’t obtained during our time with either Shopify Booster or Shoptimized). Its clearly been designed with SEO in mind!
Moreover, where eCom Turbo really trumps Shopify Booster and Shoptimized, is that:
- You gain instant access to a membership portal and Private Facebook Group,
- Can Access hours worth of video showing you EXACTLY how to set up optimize the theme and some extra free training on eCommerce
- Free training and support for life.
I’ve gained so many valuable insights and useful tips and tricks form dropshippers in the private forum. Things like optomized marketing campaigns and finding winning ad copy.
I’ve also managed to get my stores coding improved via the support desk, and they even help with getting things like Facebook Pixels installed.
Since installing eCom Turbo, my conversion rate has jumped 32%, all from the same traffic and the same marketing campaigns:
This is a 30% increase from when I had a free theme, and 17% increase on when I had Shopify Booster and Shoptimized installed.
Lastly, eCom Turbo provides every single app of the Shopify Booster Theme and Shoptimized, but its also incredibly cheaper.
The most expensive eCom Turbo plan costs just $147 (one off payment) and that covers you for:
The equivalent plan with Shopify Booster Theme would cost you $597, but you can only install the theme on 5 sites and get a years worth of “support”.
Similarly, the equivalent plan with Shoptimized also would cost you $597, and this only includes a maximum of 10 sites and a year of support!
Considering my store is more successful now with eCom Turbo than it was with the Booster Theme or the Shoptimized theme, and its considerably cheaper, it really is a no brainer regarding my recommendation.
Only the most effective conversion apps and features are included in eCom Turbo. This keeps your store looking minimalist, fresh and clean.
Shoptimized, however, can be a bit overwhelming and ‘clunky’.
Here’s some of the apps that you get instantly built-into eCom Turbo:
- Fully Customizable Cash Boosting Upsells
- Built In Scarcity Timers
- Cash Boosting Upsells
- Custom Clean Footer
- Super Clean Call to Actions
- Urgency Sales Tickers
- Instagram Integration Functioanlity
- Trust Badges
- Profit Boosting Cart Buttons
- Fully Customizable Homepage/Product Pages
|Theme Name||Home Page/Product Page Customizable?||Mobile Friendly?||24/7 Customer Support?||One Time Fee?||Price||Rating|
I feel that having tried and tested all three themes on my Shopify Store (and keeping factors consistent), it would only be fair to recommend the one that has been most useful, valuable and profitable to me.
If I was in your position then I would get eCom Turbo.
However, if you are adamant on choosing either the Shopify Booster or Shoptimized theme, then I would have to suggest you purchase Shopify Booster . I personally got better results with this theme and it is also cheaper.
There are several reasons why I believe eCom Turbo is the superior choice, namely:
- Price (considerably cheaper)
- No Installation limitations (can even install on multiple stores)
- Clean & Minimalist
- More Marketing Apps
- More Physiological Conversion Tools
- It loads and displays brilliantly on both Desktop and Mobile
- Under 3 seconds page speed load times.
- Ability to Fully Customize Store/Product Pages, Change Custom Colours etc.
- Fantastic Support and Training
- Lifelong Access
- Bonus eCommerce Training
- 14 Day Risk Free Money Back Guarantee
If you are looking for a great premium Shopify Theme that will help to increase your conversions from a simple 10 minute download, install and setup, then I would suggest you take a look at eCom Turbo by Franklin Hatchett.