Do you run a Shopify Store and want a professional, sleek, minimal design that also provides powerful conversion boosting functionality? Then, you’re in luck. My eCom Turbo Review will take a closer look at this popular theme and will provide an insight into the functionality it provides, what it is like, what you can expect and if you should purchase it.
If you currently have a Shopify Store, and have a free theme installed, then a lot of what is going to follow is going to be rather helpful. You’re probably leaving a lot of sales on the table!
Its actually a pretty interesting story; eCom Turbo is a theme developed for this very reason alone. The developer, Franklin Hatchett, who is a successful and ardent dropshipper, noticed the limitations and failings of all of the free (and the majority of the premium) themes on the market.
He realized that despite sending large influxes of visitors to his store and his product pages, his conversion rates remained rather low. What his research (heat-mapping, analytics) was able to identify is that the majority of themes out there and that he had been using are just largely insufficient.
In what ways were they not up to standard:
- Were not fully customizable,
- Hard to navigate, too many clicks to purchase
- Was no incentive to customers to purchase; no pressures or offers which made customers act on impulse,
- Loaded slowly
- Were not SEO (Search Engine Optimization) friendly,
- Did not load correctly on all devices (Mobile, Tablet, Desktop)
- And the list goes on.
Ultimately, it is widely recognized in the eCommerce space that if you have an unresponsive, bland slow loading site, then you are capping your potential, and limiting your efforts, investments and sales.
The solution is therefore pretty simple; investing in a premium theme that ensures your store performs at its best.
Getting one with conversion-boosting applications is going to take you the extra distance and boosting your revenue. Besides that’s why you established your store in the first place, right?
At the end of the day, if you are not worried about your bounce and conversion rates then perhaps you should close your Shopify Store now.
But if you are truly serious about creating a long-term, sustainable eCommerce business; then investing in a theme is quite simply, mandatory.
Now here’s the one liner for a quick summary and overview. If you are looking for increased conversions, lower bounce rates, the ability to fully customize your store, fasting loading, conversion boosting functionality on your store and reduced recurring app fees, then eCom Turbo is the theme for you!
How can I be so confident; because I was actually in your position some time ago. Below is a screenshot of the Members Area. As you can see, this is not just a theme – you get access to a comprehensive training portal that teaches you how to get the most out of the theme and some other bonus eCom tips!
eCom Turbo Review
The eCom Turbo theme can be downloaded and installed in a matter of minutes. It is priced at only $97 (for one store), or you can pay a little more, $127, so that you can install it on an unlimited number of your stores. These are both one-time costs and you will have access to life-time updates, and all of the conversion boosting apps (that typically cost $10 a month each, for life.
Getting eCom Turbo installed on your store is simple. Once you sign up for the theme, you just need to download a .zip file and then upload that into your Shopify Dashboard. That’s it.
From there on in, once the theme is activated (in on-click) you instantly gain access to all of the features and can completely customize your store.
You can customize almost everything; whether that is colors, typography, where elements are positioned on the page, the layout of your home/product pages etc! Plus, you can add extras like custom headers, trust badges and automatic currency converters in a few simple steps.
Features of eCom Turbo
eCom Turbo is quite a feature-packed theme and documenting and discussing each and every one would take some time. As such, I am only going to talk about some of the features that I love below:
Conversion Boosting Applications
The conversion boosting applications are pre-built into the themes coding. What this means for you is that when you install the theme in your Shopify Dashboard, you are instantly uploading a wide range of applications that were designed to boost conversions.
Many of these applications are available but carry an expensive recurring cost in the Shopify Marketplace. They are also single-plan applications meaning that each and every app carries this monthly charge. It can add up and become very costly very quickly.
But there is a reason in why they exist and stores have them… They work!
These applications have been carefully coded to enhance store performance, usability, functionality and features. A lot of them are based on consumer purchasing psychology and the science of what makes a store visitor become a customer. These things are Social Proof, Scarcity and Authority.
eCom Turbo includes a range of applications that boost the likelihood of conversions:
The Scarcity Timer is one of the best ways to prevent your store visitors from deliberating or putting off making a purchase. It makes them believe that your stock is low, and that there is a high demand for what you have to sell.
Along with the timer, the add to cart button can be fully edited and customized, so you can change all of the colors, fonts and sizes. You can also add a custom comment like “Hurry, This Offer Ends Soon” underneath.
Another highly effective conversion boosting application included is the Product Upsell Functionality. This essentially enables you to show “related products” whenever a customer is about to make a purchase from you. I’m sure you would have seen this on the major retailers online and its a great way to maximize order value and size.
It works great because a lot of products work a lot better together and by providing this functionality you are making it easy for them to buy that at the same time.
Say for example you sell Mobile Phone Cases; a great Product Upsell would be a Screen Protector; because typically customers would like to have both when they get a new and expensive mobile device.
Recent Sales Popup Notifications
Another brilliant application included is the Recent sales Popup Notification bar. You can quickly set this up to appear in the bottom left hand corner, and for it to appear when visitors are browsing your site. Its important to know that these notifications are ‘fake’ but your customers will be none the wiser.
Like the rest of your store with this theme installed, this bar is completely customizable from the text and colors all the way through to how often it appears and updates.
Coupon Code Upsells
Offering discounts is an excellent way to entice your visitors to buy. The Coupon Code Upsells functionality lets you do just that.
If your visitors try to leave your site, you can enable a pop-up that fires which will provide them with a discount at the rate you previously set.
Similar to all the other features, you can completely manipulate the way it looks (font, colors, size etc) but it looks great straight out of the box.
The major perk of this incentive is that you will also be collecting your customers email addresses at the same time. You will know that this visitor is interested in what you have to sell and you can send them emails and other communications which can help you get a sale at a later date!
If you have every attempted to customize the footer in your store than you will be all too familiar with the difficulties. For one, its very difficult, and two there is not much you can add to this important part of your site. Sure you can reach out to Shopify Support but this takes time and you should be able to do it yourself. With eCom Turbo, you can completely customize from the very get go.
The default settings of the theme enable you to add satisfaction guarantees, a free shipping graphic, guarantees and link to your social media accounts. You can include only one or two things or everything; its up to you. Instagram is always a winner in my opinion!
Trust Badges can be the difference between a sale and a fast exit by your visitor. Remember, there are countless websites where a customer can go to get what they want. Trust Badges however instantly display that your potential customer can trust you and be confident in making a purchase.
The Trust Badges that come included are simple, sleek and professional. Plus, they include notable and well-recognized authorities like McAfee.
Other Notable Features of Ecom Turbo
Outside of the various applications, there’s a lot that has been considered in the design of this theme. Here are some of them:
Faster Loading: Did you know the time it takes for your Store to load has a huge impact on your conversions? Studies have shown that a store which takes 3 seconds and longer to fully loads loses as much as 40% of potential sales! eCom Elites was coded to be minimal and compact. Hence, you will receive a 1.5-2 second loading speed which will improve how your Store ranks in the Search Engines and is used by the Social Media Platforms
Device Optimized: Have you ever loaded a store on your phone and noticed that you cant see everything? Or that elements are too close together or hard to find? This is because they are not responsive to all devices. eCom Turbo loads and works just as it should when accessed via a Desktop, Mobile or Tablet. This ensures that your visitors can use your store as they should and purchase your products easily without complication. Minimizing the risk of them walking away from the purchase.
Is eCom Turbo for You?
Let’s be honest free themes do not cut it which is why you are probably here in the first place. They’re free, why would they be designed with the level of attention, detail and effort as a paid theme would?
By now you would have seen the advanced functionality that this theme provides.
Its sleek, clean, minimal, and powerful.
You will have also noticed the number of applications that it comes with.
In this review, I have mentioned 5 of the best that come with the theme. In monthly recurring charges alone, getting this functionality set up on your store will cost you $50 a month recurring, minimum. That’s like $600 a year, absolute minimum.
I undertook a lot of research, comparison, read a lot of forums and in-depth articles before I decided to invest in eCom Turbo. At the time, I realized it was far superior to the other leading premium themes out there. And here’s the ironic thing; its actually a lot cheaper then most other themes.
Take for example Shopify Booster or Shoptimized. The Booster theme is around $300 and Shoptimized sells for around $500. At $97, eCom Turbo is 3-5 times cheaper and is actually more powerful!
Plus, eCom Turbo doesn’t just provide the advanced functionality that many other premium themes do not, but it does the basics very well.
Performance is everything and that’s what you’re getting with this theme. Fast loading speeds, Desktop/Mobile/ Tablet Responsiveness, SEO Optimization and more.
At the end of the day, eCom Turbo is designed for conversions! This is exactly what your whole business model relies solely on.
Regarding support, you will have access to email and ticket support. There is also a Facebook Group that you can join to ask questions and discuss topics with other theme owners.
Plus, you will gain instant access to a comprehensive training video series. This teaches you exactly how to set up the theme and get the most out of it.
The Cons of Ecom Turbo
I won’t spend to long here because in my experience, there are not too many of them, if at all.
One of the only minor downsides of the theme is that following a theme update, you may lose of a few of the customizations you set up. That is of course if you decided to make changes that affected the foundational code. In my experience, this is quite rare but its definitely possible and something to be aware of.
The only other downside I see is that depending on the amount you want to customize, it may take some time to set up in the beginning. That’s the downside of working with a theme where you can customize everything I suppose.
The Verdict on Ecom Turbo
Its hard to find a theme that is quite like eCom Turbo.
It ticks a lot of boxes and I have had great success with it since installing on one of my stores. I am active in the Facebook Group you can access following investment in this course, and a lot of fellow theme owners continue to write positive testimonials of what it has enabled them to achieve.
Ultimately, if you are here it is because you want to improve both how your store looks and how it performs. You want better functionality that will boost your sales.
Most of the time, the best designs and inventions are from those who are fed a up and tired and want a solution to their problems. That is exactly why this theme was designed, and how Franklin came about building it to begin with.
This is the theme that I recommend if you run a Shopify Store and with a 14 day money back guarantee, its worth a try at the very least.
Click here to visit eCom Turbo and supercharge your store, right now.